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The film marks the third time collaboration of Balakrishna and Nayanthara, who had previously worked in "Simhaa" and "Sri Rama Rajyam".
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C. Kalyan is bankrolling the project and the makers are eyeing early next year release.
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Meanwhile, Balakrishna's upcoming Telugu action entertainer "Paisa Vasool" is slated for September 1 release.