February 6, 2017 15:09 IST

Cottonworld & Kalki Koechlin unveil the new Winter collection & urge you to Adopt-a-Tree

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Kalki was absolutely the first & only choice for the Cottonworld Winter campaign because the brand loves the way stands up for what she believes in. She is smart, intellectual, dares to say her mind, be different, and even chooses films and stories that are thought-provoking. She is vocal about social issues, issues about women, and the environment. That’s where the ideologies of Cottonworld and Kalki collide to give birth to the Adopt-A-Tree campaign in line with the Winter Collection. Credit: PR Handout
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The Winter collection has a very fresh & well designed look. A lot of thought has gone into putting this together with the idea of offering a trendy yet classic look. Credit: PR Handout
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The Adopt-A-Tree initiative is one small way in which Cottonworld as a brand can reach out to make a difference. Caring for our Earth is an issue that Cotton World really believes in. They put in a lot of effort to make sure their clothig is natural. Credit: PR Handout
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Even the cloth bags Cottonworld gives its customers with their purchases are labelled “I am not a Virgin”, because they are made of 100% recycled material. Printed on them is this charming note “I am 100% recycled & my mother is a luxury hotel’s bed linen. My glow comes from azo-free pigment colours which are not harmful to the environment. The way I was born saves electricity, water & trees. Lastly, I am very efficient. I can do the work of 365 plastic bags in one year.” Credit: PR Handout
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The price tags & envelopes for the seeds are made out of paper made from elephant & rhino poop, in another attempt to protect trees & thereby our environment. Credit: PR Handout