Patanjali Group, the new-FMCG company whose products are promoted by yoga guru Ramdev, is the most popular Indian brand for the fourth week in a row, ahead of Cadbury, Colgate, Fair & Lovely and Britannia.
Data for the week Feb. 13-19 published Friday by television audience measurement agency Broadcast Audience Research Council (BARC) India showed the Haridwar-based company was ahead of brands belonging to established companies such as Hindustan Unilever, Cadbury and Colgate-Palmolive.
Patanjali Aurved, the maker of consumer, personal care and Ayurveda products such as noodles, rice and chyawanprash, first made it to the list of top 10 Indian brands in the week Jan. 23 to 29, 2016.
The company is on course to achieve an annual turnover of about Rs 1,000 crore within 12-18 months, according to Kishore Biyani, CEO of Future Group, which sells Patanjali products through its Big Bazaar outlets.
The notable exits from last week's list include Mahindra and Airtel, while Vodafone is the sole telecom service brand figuring this week in BARC India's list.
The top 10 channels across genres include Sun TV, Colors, Star Plus and Zee TV.
The top five programmes in the Hindi general entertainment channel (GEC) genre include "Naagin" (produced by Ekta Kapoor of Balaji Telefilms), "Kumkum Bhagya" and "Jodha Akbar". While the cricket fervour saw the India-Sri Lanka T20 match also figuring in the list, the ongoing budget session could see budget-related shows figuring prominently when the data is published.