To make its web browser popular among Indians, Opera has come up with an interesting campaign. The company has launched a Wi-Fi enabled car called Web on Wheels or WOW. The specially-equipped car will provide free Wi-Fi access to those in range.
Over the next 10 months, WOW will travel across India, covering 20 cities. Agra, the city of Taj Mahal was its first stop. The car was stationed at multiple locations such as Raja Mundi, Paliwal Park, Sadar Bazaar and St. John's College, among other notable locations.
WOW will hit the road in phases, first covering the northern belt of India. After Agra, it will travel around Lucknow. WoW's next stops are Kanpur, Varanasi and Allahabad.
To access WOW's free Internet, mobile users must take the following steps:
- Switch their phone's Wi-Fi setting to ON and select Opera Mini free Wi-Fi from their wireless network options.
- Open the Opera Mini browser. A sign-in screen will appear.
- Sign in by entering details and a one-time password.
After signing in, users will have a daily allotment of 20 minutes of free Internet access on their mobile phones. There is no limit to the amount of data that can be downloaded during the time or the websites and apps that can be used.
"Today, almost everyone has a mobile handset that is capable of accessing the Internet. However, many users are reluctant to use mobile Internet due to a lack of awareness or the perceived high cost," Sunil Kamath, vice president for South Asia & South East Asia at Opera Software said. "We hope Web on Wheels can help in lowering the barriers for new users to come online."