Once Upon A Time In Mumbaai DobaaraFacebook

"Once Upon a Time in Mumbaai Dobaara" starring Akshay Kumar and Sonakshi Sinha has failed badly at the box office. After "Chennai Express", it's "Madras Cafe" that has affected the collection of Akshay's starrer.

Shah Rukh Khan's "Chennai Express" dominated the market in the release week of "OUATIMD" before John Abraham's "Madras Cafe" ruled the box office in the second week.

The film made a business of around ₹59 crore in 11 days of its release in India. The lifetime business of the gangster saga will be in the range of Akshay's last release "Special 26" and "Khiladi 786" which collected more than ₹60 crore each.

Both the previous releases were a low budget film, but in the case of "OUATIMD", the production cost is around ₹90 crore, which means that the film flopped at the box office.

Now, it remains to be seen how much Milan Luthria's directorial venture "OUATIMD" will collect in the days to come.

Competition from two films, less number of screens, failed promotions and lack of content in the film has affected the business of the film very badly.

"The comparison (with Chennai Express) did affect (OUATIMD). While one was seen as a light, fun movie, this one was seen as fictitious and loud," trade analyst Amod Mehra said, according to Rediff.

"Even the promotion failed to excite the audience. The film is too loud and lacked content. The main undoing was the film's comparisons with the first part."