YouTube was at the receiving end of harsh criticism after it featured a horror advertisement taken from the upcoming The Nun movie. Following the backlash, YouTube took off The Nun ad but there are still many places and channels where you can view the banned advertisement.
As part of an innovative marketing strategy, The Nun movie makers uploaded a short teaser advertisement on YouTube. The six-seconds ad starts with a volume sign decreasing until it reaches mute — somehow producing an impression to the viewer that the volume of his/her system is automatically decreasing, and then all of a sudden, the nun appears on the screen as part of a horrific jump-scare.
Check out The Nun ad. here at your own risk:
After the short advertisement went viral, many fans have complained to YouTube and pointed out that The Nun advertisement is annoying and disrespectful to many. Some were angered by the company, with hundreds of people coming to Twitter with their own perspectives on the ad.
Check out a few tweets here:
WARNING! If you see an ad on youtube with the volume sign ??? being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. i advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life— apple ? (@bbydvas) August 12, 2018
IF I SEE THE NUN TRAILER POP UP AS ANOTHER AD WHEN IM WATCHING YOUTUBE IMMA THROW HANDS. IM TIRED OF GETTING SCARED IN THE MIDDLE OF A JAMES CHARLES VIDEO— emy moore (@emy_mooree) August 11, 2018
The short advertisement was followed by the previously released trailer that debuted in June 2018. In the trailer, the 23-year-old Taissa Farmiga is shown as a nun with a supernatural connection to an evil entity. The trailer was filled with several jump scares, including a voice change while viewing an image of the nun.
The upcoming gothic supernatural horror film, The Nun is directed by Corin Hardy and is said to be a spin-off of the earlier release The Conjuring 2. The film is set in the early 50s in Romania where a nun, a novice, and a Catholic priest are sent by the Vatican to investigate the recent suicide of 'The Nun' at a monastery.
Based on the screenplay written by Gary Dauberman, who in the past has written for films like, Annabelle, Wolves at the Door, Annabelle: Creation, and most recently, Stephen Kings' It movie, The Nun is scheduled to release on September 7, 2018.