Finland-based Nokia which not so long ago dominated the Indian mobile-phone market much more than what Samsung has today, is now slated to make its comeback to the mobiles-smartphone business with the launch of its first-ever phone running Google's Android. At this juncture, it is worth noting that the Nokia brand is now held by HMD Global which along with Foxconn manufactures new devices.
However, it was not ages ago that Nokia was into in-house manufacturing that saw the emergence of iconic phones such as the Nokia 1100, Nokia 6600, Nokia 6070, Nokia 5233, the Nokia Lumia range and others. Now, at a time when Nokia's popular ringtone is set to ring again, a documentary chronicling the popularity of the company (before its take-over by Microsoft, HMD Global and more) has been taking social media by storm.
This documentary titled Nokia – The Rise and Fall, is currently going viral on YouTube (created and uploaded by ColdFusion). This film also explores the failure of Nokia, along with presenting a detailed history behind the evolution of the company.
An interesting aspect that has surfaced from the documentary is the fact that Nokia also set foot in manufacturing TVs before coming over to mobile phones. Nokia - The Rise and Fall offers an insider's view at the things that clicked and the things that did not at Nokia. The documentary, available in three parts can be viewed below:
Nokia – The Rise and Fall Part 1
Nokia – The Rise and Fall Part 2
Nokia – The Rise and Fall Part 3
As far as Nokia's re-emergence (not in the old-Nokia avatar) in the smartphone market is concerned, the company is confirmed to release its first-ever Android smartphone in 2017. Expectations regarding Nokia launching Android-powered devices in 2017 came to the fore when the Finnish brand confirmed participation at next year's Mobile World Congress (MWC 2017).
As far as the marketing agency selected by HMD Global to market new Nokia phones is concerned, the company has chosen Mother that has actively developed marketing campaigns for global brands like Coca Cola.