In an attempt to provide a separate platform and identity to Hindi language on social networking sites, "Mushak" --a social networking site akin to Twitter and Facebook – formally launched their site in this City of Lakes on the eve of the 10th World Hindi Conference (WHC), to be kicked off here on Thursday.

"Our endeavour is to make Hindi and Devnagri a leading and contemporary language on internet and Mushak is just a beginning to bring Hindi in the mainstream of internet," Mushak Chief Anurag Gaur told mediapersons.

Mr Gaur said that about 55 crore people can write in Hindi, while 40 crore are connected with internet and in the next three years, the figure would reach 70-80 crore. Accepting that lack of content in language is a major problem, Mr Gaur stressed on the need for improving the content in Hindi. He lamented that Hindi is treated as a second grade language in India and this outlook has to be changed.

The Mushak head admitted that Bhopal was chosen for launching, in view of the WHC. To a query, Mr Gaur said the company would also introduce other Indian languages in their site in future.