Metal-Clad Micromax YU Yuphoria, YuFit Smartband, HealthYU Kit Launched in India; Price, Specifications
Metal-Clad Micromax YU Yuphoria, YuFit Smartband, HealthYU Kit Launched in India; Price, SpecificationsYU via Facebook

YU Televentures Ltd, subsidiary of Micromax, is all geared up for the first Yuphoria flash sale on 28 May in India.

The company's official e-commerce affiliate Amazon India will host the YU Yuphoria flash sale at 2pm [HERE]. There is no word on how much units will be available on Thursday afternoon. We will update on this as it develops.

The new Micromax YU Yuphoria is endowed with a premium metallic frame, 64-bit class chipset, a sumptuous 2GB RAM, 16GB memory, a 8mp camera, 4G-LTE connectivity and it costs less than ₹7,000. It's no wonder that Yu has received more than 500,000 registrations for Yuphoria for its first flash sale.

To provide a better perspective on the Yuphoria, we have listed key features of Micromax YU device, which are certain to help making an informed decision before buying one.

Sturdy build quality:

The new YU Yuphoria sports a stainless steel metal frame on the edges, giving a sense of premium feel, better grip and sturdy structure to the phone so as to withstand accidental drop.

And on the front, it flaunts a 5.0-inch HD IPS TFT screen with full lamination technology, anti-fingerprint coating and is protected by Gorilla Glass 3 shield.

64-bit Class Snapdragon 410 SoC (System on Chip):

Micromax YU Yureka comes packed with the advanced 64-bit class Snapdragon 410 series quad-core CPU, manufactured by the industry leader Qualcomm.

It is aptly backed by sumptuous 2GB RAM and 16GB inbuilt memory.

One advantage of having 64-bit processor is that the phone's performance and RAM management will more be optimised and efficiently used among the apps. Users are less likely to face lag during multi-tasking. And with help of 2GB RAM, the Yuphoria will be buttery smooth to use.

And most of the Android apps that are being released this year are developed using 64-bit class compatible codes, making YU Yuphoria future-proof.

Cyanogen 12 OS (based on Android 5.0 Lollipop):

Cyanogen 12 OS boasts all the new features of Android Lollipop such as material design elements of visual, motion, interaction design and graphic animation.

In addition to these features, Cyanogen, for the first time has integrated new email app powered by Boxer. It also brings multiple account support, exchange support and canned responses for quick replies.

Other customisations include sound alerts (bells or whistles), option to select different LED colour display for email notifications and many more.

Why Cyanogen OS is the most popular ROM developers among tech-savvy community?

Cyanogen takes Android experience to the next level like no other mobile software developer does. They provide almost unlimited custom features.

Advantages of using Cyanogen OS include options to remove any app (even the pre-loaded ones which come with the phone), enhanced performance, better RAM management, regular security updates, quick settings configuration option, regular monthly update, privacy guard (gives users the control to what the applications can learn about you and your contacts), Global Blacklist (gives users the ability to flag telemarketers, robo-callers, annoying people and blacklist them) and many other customisation options.


Yuphoria ships with a feature-rich 8mp camera with LED flash, f/2.2 aperture, 1.4um pixel size, HDR, full HD video recording ability.

And on the front too, it boasts an equally superior 5mp front snapper with boasts f/2.0 aperture 4-physical element lens and 86-degree wide-angle photo-capturing ability.


The main USP of YU Yuphoria is its ultra-affordable price tag of ₹6,999. Considering its hardware (both inside and outside), it's a smart buy for tech-savvy college kids and to those planning to migrate from keypad based feature-phone to touch-screen phone. 

[Read More: Micromax YU Yuphoria vs Samsung Galaxy A5 vs HTC Desire 620G: Specification Comparison]

Like its sibling, YU Yureka, Yuphoria is poised to stir up another storm in the budget and mid-range smartphone category in India.

[Read More:Micromax YU Yuphoria vs Yureka: Specification Comparison]

For the uninitiated, it is mandatory for consumers to get registered at Amazon India to become eligible to buy the YU Yuphoria on Thursday.

[Read more: YU Yuphoria vs Lenovo A6000 Plus vs Motorola Moto G (2 Gen) vs Microsoft Lumia 640: Specification Comparison]

[Note: Registration window was closed on Tuesday midnight, so prospective customers can register for next week's flash sale, as it will get re-opened later in the evening on 28 May]

Key Specifications of Micromax YU Yuphoria:

Model Micromax YU Yuphoria
  • 5.0-inch HD (1280x720p) TFT IPS display with full-lamination technology, Corning Gorilla Glass 3 shield and finger-print proof
  • Pixel density: 294 ppi (pixels per inch)
OS Cyanogen OS 12 (based on Android 5.0.2 Lollipop)
Processor 64-bit class either Qualcomm Snapdragon 410 Series quad-core CPU [Type: MSM8916]
GPU Adreno 306 graphics engine
Storage capacity 16GB, expandable up to 32GB
  • Main: 8.0-megapixel camera with LED flash, f/2.2 aperture,1.4um pixel size, HDR, full HD video recording
  • Front: 5.0-megapixel camera with f/2.0 aperture 4-physical element lens, 86-degree wide-angle photo capture ability
Battery 2230 mAh with Quick-charge v1.0 technology (users can charge the phone from 0 to 65% within 45 minutes)
  • Talk time: up to 7 hours
  • Standby time: close to 160 hours
  • Music playback time: up to 7 hours
  • Video playback time: close to 3.5 hours
Network 3G/4G-LTE (Cat.4 with 150 mbps down-load speed and upload data with 50mbps speed)
Add-ons Metal-frame, Saturn-ring camera ring, microSD card slot, Dual-SIM slots, Bluetooth v4.0, Wi-Fi, micro-USB, Pure Wolfson sound and AAC speakers
Dimensions 142.38 x 76.96 x 8.25 mm
Weight 143 g (with battery inside)
Colours Champagne Gold with White & Buffed Steel with Black
Price ₹6,999/-