German automaker Mercedes Benz, on Thursday, unveiled its new C-Class AMG Performance Edition in India, following the successful launch of its third generation M-Class SUV last week.
Mercedes Benz tagged the all new luxury sedan at a price of INR 34,62,609 (ex-showroom Mumbai).
"Mercedes-Benz C-Class has been one of the most successful sedans from our portfolio and has received overwhelming customer traction since its launch. We have sold close to 15,000 units of the C-Class since its launch in India in 2001. With the launch of the New C-Class AMG Performance Edition, Mercedes-Benz is aiming at redefining the luxury entry level sedan segment," Managing Director and CEO, Mercedes-Benz India, Peter Honegg, said in a press statement during the launch in Hyderabad.
The C-Class AMG Performance Edition coupled with AMG sports performance gives for aggressive performance in terms of handling and driving dynamics. Backed by a 2143cc, 4-cylinder diesel engine, the car delivers a power output of 204 HP with a peak torque of 500 Nm.
According to Motor Beam, the new C-Class will be made available in the upcoming quarter and only 100 units will be sold in the country.
Amongst the luxury carmakers, Mercedes Benz is second to BMW who out performed the former in terms of sales at over 9,400 units in 2011. Mercedes Benz sold around 7,430 cars in the same year. Sales rapidly picked up this year, with the company having sold over 9,499 cars between January and April alone.
Meanwhile, the company is hoping to expand in the Indian market through new growth plans and marketing strategies to sell its new line up of compact sedans including B-Class vehicles across the country. The automaker's stake in the luxury car market in India comes to around 30 percent.
"India is an important market for us, where we see potential. We are looking at launching more next generation compact premium cars as part of a strategy to regain market share," Mercedes-Benz India Director (Sales & Marketing) Debashis Mitra said, according to India's biggest news agency Press Trust of India.
The company, which lost out to BMW and Audi, has announced plans of regaining its role as the India's leading car manufacturer by 2016.