Maruti Suzuki, the county's largest carmaker, has reportedly cut down the production of its popular models Swift and Dzire to accommodate the newly-launched Baleno and the Vitara Brezza in India. A report of MoneyControl says that the production of the company's two models â€” the Swift and the Swift Dzire â€” has been strategically reduced in the past couple of months as there is an increasing demand for the newly-launched premium hatchback Baleno and the compact SUV Vitara Brezza.
However, there has not been much decline in the sales of the Swift hatchback and Dzire sedan. But Maruti seems to have decided to accommodate more of the Baleno and the Vitara Brezza, which are more profitable than the other two.
The Vitara Brezza, which made its market debut in March, already has more than 55,000 bookings in its account. On the other hand, the Baleno, the premium hatchback and the second model to be sold through the company's premium dealership chain Nexa, has garnered over 1 lakh bookings since its launch in October last year.
In April, Maruti sold 7,832 units of the Vitara Brezza, outselling its main rival Ford EcoSport. The Baleno also made it to the top in April with sales of 9,562 units, outnumbering its closest rival Hyundai's Elite i20. The company, which clocked 48 percent market share in April with the two â€” the Vitara Brezza and the Baleno â€” is inching towards clocking a market share of 50 percent in the domestic market.