While many leading vehicle manufacturers registered growth in sales after September reports came out, there were a few leading manufacturer who saw a decrease in sales. Despite the new launch of TUV300, Mahindra continued to register negative growth while Tata still struggles to increase the sales. Toyota with no new launches in the recent past also suffered with the diminishing sales.

Mahindra has registered sales of 19,564 units in the passenger vehicle segment in September 2015 against 21,141 units in the same period in 2014. The result shows declines in sales by 7%. In the commercial vehicle segment, the company has sold 14,430 units against the 19,647 units with a decline of 5%. Mahindra's overall sales that include exports stood at 42,848 units in September 2015 against 44,911 units sold in the same month last year registering a decline of 5%. A sense of relief comes from exports as the manufacturer exported 3,155 vehicles against 2,503 units in September 2014 registering 26% increase.

Tata Motors has registered cumulative sales of 45,215 units in September 2015 as compared 46,154 units sold in September 2014, registering 2% decline in sales. In the passenger car segment where Tata launched the Bolt, Zest, GenX Nano and the new Safari Storme in the last 12 months, a sale of 11,774 units was witnessed in September 2015. The figure, as compared to the 11,931 units in September 2014, registers a decline of 1.32%.

Japanese manufacturer Toyota's cumulative sales for September 2015 stood at 12,653 units as against 14,044 units sold in September 2014. This is a decline by 10% in sales. Toyota has sold 11,401 units in domestic market against 12,542 units during the same period in 2014, registering a decline of 9%. Toyota Kirloskar Motor's exported 1,252 units in September 2015 as against 1,502 units exported in September 2014 with a decline by 17%.