LLava Iris 455 Goes Official with 4.5-inch Display, 1GHz Dual-Core Processor
Lava Iris 455 Goes Official with 4.5-inch Display, 1GHz Dual-Core ProcessorFacebook/Lava

Home-grown handset maker Lava has rolled out its new Android voice calling tablet dubbed as Etab Connect with a price tag of ₹9,499.

The tablet was launched in the country as part of the company's Blockbuster Phoneday launch scheme which announces one device every Friday. The latest 3G voice calling tablet boasts of a 7-inch WVGA display with 800 x 480 pixel resolution and is powered by a 1GHz single core Qualcomm Snapdragon processor. The device packs 512MB of RAM and internal memory storage of 4GB. It also comes with 2Megapixel rear camera and a VGA front-facing camera.

"This tablet is the first of the series of SIM-based tablets from Lava which will run on Google Android 4.0 (Ice Cream Sandwich) operating system," said the company in a press release.

The tablet comes with pre-installed apps such as Hungama, BigFlix, Edukart, Meritnation, Diamond Comics and Readwhere, and packs a battery of 3,000 mAh. Lava's latest tablet features Android 4.0 (Ice Cream Sandwich operating system.

The company has inked a partnership with Meritnation.com to offer free Vedic maths content coupled with price value offer.

"We see tablets as a big game changer. Besides portability, they provide a viable option to stay connected at all times irrespective of electricity supply, which is a huge concern for keeping desktop computers operational," said Pavan Chauhan, MD & Co-founder Meritnation.com.

Lava's Etab Connect is the latest to join India's budget tablet market. According to a new report released by the Cyber Media Research (CMR), India has sold 3.11 million units of tablets in 2012. The list of tablet sales has been dominated by South Korean tech giant Samsung with 25.1 percent share, followed by Micromax and Apple with 14.3 percent and 9.1 percent market share, respectively. The report also said that 16.5 percent of the tablet market in 2012 was contributed by the Phablets and the sales of Phablets are expected to rise in the coming years.