A Lamborghini logo is pictured at the exhibition stand of Lamborghini during the second media day of the 80th Geneva Car Show at the Palexpo in Geneva.Reuters

In a bid to expand its presence in the India market, Lamborghini has launched an exclusive branded mechandise called Collezione Automobili Lamborghini in the country.

Italian automobile major which is enjoying a good customer base in the subcontinent will now sell a wide range of products through authorised dealers. According to reports, the products will be available in Mumbai and Delhi. The range of collection varies from a ceramic mug to Lamborghini-shaped computer mouse, wheel-shaped keychain and windcheater. Other products in the collection include clothes, carbon-fiber laptop and sneakers.

"Looking at the growing interest for the Lamborghini brand in India, we are proud to introduce Collezione Automobili Lamborghini. To own a piece of Automobili Lamborghini becomes a visible sign of belonging to a more glamorous and exclusive world. By introducing the Collezione Automobili Lamborghini in India, Lamborghini aficionados can now find accessories and merchandise to cherish with their top-end Lamborghini super cars," said Pavan Shetty, Operations Head, Lamborghini India.

First introduced in 1999,  the Automobili Lamborghini is popular among auto aficionados. With the introduction of an exclusive brand merchandise to India, Lamborghini is seeking to tap the luxury potential of the auto market.

"The development shows the kind of attention India, as a car market, is getting from luxury car brands, which are acclaimed internationally. Although the current condition is not so good at the moment, the market is right up there in terms of potential,"opined CarTrade.