Kim-Kanye Share Steamy Embrace in Balmain's new 'Army of Lovers' Campaign
Kim Kardashian in a steamy embrace with husband Kanye WestKim Kardashian, Instagram

Kim Kardashian and Kanye West continue to garner profits from their relationship.

The couple share a steamy embrace in the picture for Balmain's Spring/Summer 2015 "Army of Lovers" menswear campaign. The image of the intimate embrace shows Kardashian grabbing West's face with her right hand and pulling it closer to her lips, as if they are about to kiss.

Visibly-excited Kardashian shared the ad picture on Twitter early 22 December and just captioned it "BALMAIN!"

In about half an hour, the picture had been retweeted 3,000 times. In another picture, we see West wearing a black tux jacket, a geometrical black and white leather hoodie and the-very-hot leather trackies. His wife – wearing black too – lies across a smashed-up car. 

Just a fortnight ago, younger sister Kendall Jenner revealed that despite being friends with one of the top executives of the brand and being one of the stars at Balmain's show at Paris Fashion Week in September, she could not manage to get a spot in Balmain's Spring/Summer 2015 campaign.

Kim Kardashian is also a very close friend of Balmain's creative director Olivier Rousteing and now it is clear, which sister the brand prefers.

"For this Menswear campaign, I wanted to capture a moment of love. Kim andKanye are style icons and friends. It is an honour to have them in this Balmaincampaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain," Olivier said in an official statement, Just Jared reports.

Balmain is a Franch fashion house, which was founded in 1946 by Pierre Balmain. Kardashian is a huge fan of the label and only last month she was spotted in New York City with her husband wearing Balmain blazers.