Director Koratala Siva and Junior NTR's "Janatha Garage," which is set for a grand release on Sep 1, is loaded with several interesting aspects to assure a super hit at the worldwide box office.
Ever since Koratala Siva announced "Janatha Garage", the action film has been garnering attention for all good reason. The movie is loaded with ensemble cast, rich production values and interesting script with a beautiful message to the society. We bring you 10 important factors that will boost its collection at the box office.
Koratala Siva success rate and his script with social message
Koratala Siva began his career as a scriptwriter and has contributed in several money spinner stories. He made his debut as director with Prabhas' "Mirchi," which was a big hit at the box office. His second movie "Srimanthudu," starring Mahesh Babu, went on to become a blockbuster success. Besides providing entertainment, the movie offered a social message, which inspired many rich people to adopt villages.
The director has himself written the story, screenplay and dialogues for "Janatha Garage." Like in "Srimanthudu," he has tried to convey a message on awareness of nature. It is sure to create revolution in the society. In fact, Junior NTR fans have already started a Janatha Garage Challenge. This trend of planting saplings and posting photos has already gone viral on Twitter and Facebook.
Junior NTR's look
Junior NTR is seen playing an IIT graduate in "Janatha Garage." His college student look and action featured in the promos of the movie have impressed movie-goers, who are desperately waiting for the release. His presence in the film will definitely cast a magical spell on the movie buffs.
Malayalam superstar Mohanlal is seen playing a don as well as an expert mechanic. His portions featured in the promos have also created lot of curiosity among the audience.
Samantha and Nithya Menen's glamour
"Janatha Garage" has two female lead roles played by Samantha and Nithya Menen. Their performance and glamour will be big assets of the movie. Especially, their chemistry with Junior NTR is expected to be one of the highlights of the film.
Music and background score
Devi Sri Prasad has composed music for "Janatha Garage." His songs, which were released few weeks ago, have impressed the viewers, who are now eager to see the picturisation of the tracks on screens. The trailer and teasers hint that his background score is set to be another USP of the movie.
Rich production values
Naveen Yerneni, Y Ravi Shankar and CV Mohan, who have churned out blockbuster "Srimanthudu," have produced Janatha Garage under their banner Mythri Movie Makers. They have reportedly shelled out over Rs 40 crore. The trailer and other promos show that the film has superb production elements and would be a visual treat for the audience.
Massive promotion strategies
The producers have shelled a hefty sum on the publicity of "Janatha Garage." Besides traditional promotion strategies, they have exploited social media and worked heavily on Twitter, Facebook, WhatsApp and other platforms. They have also been successful in creating massive hype and attention for the film through TV, print and digital media.
"Janatha Garage" is a bilingual movie made simultaneously in Telugu and Malayalam. The Malayalam version will extend the reach of the Junior NTR starrer in the areas where Mohanlal boasts of huge fan bases. The Mollywood superstar's presence will help the film do well in Kerala, Tamil Nadu and Middle East countries.
Volume of release
"Janatha Garage" will be released in around 1000 screens in Andhra Pradesh and Telangana, 200 screens in Kerala, 180 screens in Karnataka, 150 screens in other parts of India, 200 screens in the U.S and 197 screens in other international markets. The movie will be released in more than 1,927 screens across the globe - the highest screen count for a film featuring Junior NTR.
The massive hype and promotion surrounding "Janatha Garage" has helped it register good advance booking in all the regions around the world. The movie is expected to register record breaking collection in all the areas. The film is expected to beat the records of "Srimanthudu" and become the biggest non-Baahubali opener. Further, the word of mouth will decide its pace of collection at the ticket counters on the following days.