InstagramREUTERS/Fred Prouser

Photo and video sharing social networking site Instagram plans to allow users to post videos up to 60 seconds in length. The company has until now allowed only 15-second videos.

"We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you'll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you'll see this year," Instagramsaid in a blog post.

While most users will welcome the move, it will also put Instagram in a category of its own. This video time limit is more than the 10 seconds set by Snapchat. Though it is nowhere near YouTube in terms of time limit, yet 60 seconds is enough for most people to convey a message or share their memorable moments.

The photo-sharing app is also bringing back the ability to make videos out of multiple clips from the camera roll of iOS handsets. It said "multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple's App Store."

However, Instagram didn't specify when users would be able to start uploading the 60-minute videos. Though the company announced Tuesday that it had started rolling out the longer video, it also said the service will be available to everyone only in the coming months.