Homeshop18, India's prominent face in the field of e-commerce, was conferred two ET Now Awards - 'Innovative Retail Concept of the year' and 'Retailer of the year: E-Commerce and Online' - at the annual Indian eRetail Awards 2013 held at The Claridges, Surajkund between 15-16 February.

These awards come as an honour to the channel being the best in the field of e-retailing. Homeshop18 stood out among 75 nominations involving over 250 brands.

Homeshop18, India's first comprehensive virtual retail business which sells credible brands to customers nationally, was launched as the country's first 24-hour shopping TV channel in 2008 and became a favourite with almost every household.

It further moved on to launch its customer friendly e-commerce site in 2011, which is now said to have reached a strong loyal customer base of 100 million plus and 20 million plus households in a week. In 2013, it was the first e-commerce player to venture into innovative mobile phone apps for Android and ioS based platforms with their unique 'Scan N Shop' - India's first virtual shopping wall at Terminal 3 at the Delhi airport.

The Scan N Shop platform has successfully helped Homeshop18 become India's pioneer e-commerce player to be present on all virtual retail platforms, from TV to e commerce /dot com and now M-Commerce.

On receiving the awards, Sundeep Malhotra, CEO and Founder Homeshop18 TV and said, "It's an honour to receive this award and be recognised for our various endeavours. Initiatives like Scan N Shop are just examples to show how much innovation matters to us as the leading eRetailer. To innovate and to provide the best products to the consumers is what Homeshop18 strives for."

The extremely prestigious Asia Retail Congress and the annual Indian eRetail Awards aim to award and acknowledge leaders and innovators in the retail category. They are open to all retail companies who have implemented innovative technological solutions and encourage the best.