After fetching excellent reviews and high response in the overseas market, Hero Eco Group is considering to launch its ultra-premium A2B electric pedelac (pedal electric cycle) in India for around ₹2 lakh in 2013.
The company sold about 8,000-9,000 A2B electric pedelac units over 22 countries including UK, US, Germany and Canada in 2012.
"We are evaluating the options to launch our product -A2B bike- in India. (Currently) we are studying the market and decision will be taken in next 6-8 months," Hero Eco, MD, Naveen Munjal told PTI.
As an initial step the company has already displayed its A2B electric pedelec worth ₹1.50 lakh at the Bicycle Expo which is being held in Ludhiana.
The specifications of A2B bikes include alloy body, in-built lithium Ion battery which on a single charge (3-4 hours) it can run up to 70 kilometres. The Bike also has a regenerative braking system which activates battery recharge when the bike is kept in idle position. Reportedly, one of the A2B models runs both on pedalling and electric throttle.
Stating that the Indian market for such high-end bikes are less than 1,000 units per annum, Munjal said the potential for sales could be seen in the western and southern parts of the country. "The market for premium bikes like A2B in India could be a few hundred," he said.
The A2B range of electric two wheelers where launched in the global market after the company acquired the two-wheeler division of UK-based Ultra Motor in 2012.
A2B bikes are manufactured in Taiwan and the company will start assembling the bike in Europe by 2014-15.
The Hero Eco Group led by Vijay-Munjal includes Hero Electric (electric vehicles maker), Hero Exports (automotive components and bicycle exports), and Mediva (medical mobility equipment).