Shah Rukh Khan has revealed the first promo of the world tour "Slam!" of his upcoming film "Happy New Year" (HNY).
The actor has planned a massive and unique marketing strategy to promote his upcoming movie worldwide. Shah Rukh has planned road shows with his "Happy New Year" in the US and Canada, which is starting in September.
Along with SRK, Abhishek Bachchan, Deepika Padukone, Sonu Sood, Boman Irani, director Farah Khan, Malaika Arora Khan and rapper Yo Yo Honey Singh will perform live in various cities if the US and Canada.
The first schedule will start on 19 September and will take place in Houston, New Jersey, Toronto, Chicago, Vancouver and San Jose.
Shah Rukh and other team members posted the official "Slam!" the tour video on their Twitter handle. The event is touted to be Bollywood's biggest extravaganza of all times.
"The rebel, the trouble-maker No rules... only insanity!! Get ready to go Mad Get slaMmed this September," Bachchan tweeted.
— SHAH RUKH KHAN (@iamsrk) July 27, 2014
"Here's a tiny glimpse of what we plan to bring to your city with SLAM! The Tour. There's love, laughter, joy, madness, action, and a whole lot of happiness. I am excited to be there with my crazy gang of 'Happy New Year' and my colleagues Farah, Deepika, Malaika, Abhishek, Boman, Sonu, Vivaan, Kanika and Honey Singh. So get ready to be SLAMMED this September," SRK said, according to Deccan Chronicle.
The actor has apparently planned to earn ₹200 crore from this promotional tour. The "HNY" team is planning to hold 25 to 30 shows worldwide and for each show they will charge around ₹7 crore.
With this unique marketing strategy, Shah Rukh has proved that one can earn money from just the film's promotions.
Meanwhile, below is the chart of the tour:
19th Sept 2014: Toyota Center, Houston
20thSept 2014: Continental Arena, New Jersey
21stSept 2014: Air Canada Center, Toronto
26th Sept 2014: Sears Center Arena, Chicago
27th Sept 2014: Pacific National Exhibition (PNE), Vancouver
28thSept 2014: SAP Center, San Jose
Check out the video here: