Shah Rukh Khan's "Happy New Year" (HNY) is yet to cross the ₹200 crore mark at the domestic box office, but trade analysts have predicted that the film will cross the ₹250 crore target.
In its 13 days theatrical run "Happy New Year" has minted approximately ₹190 crore from Indian markets, according to Bollywood Hungama. Farah Khan's directorial film has been working steady at the box office and requires only ₹10 crore to cross the ₹200 crore mark at the domestic market.
The film would achieve the double century status by the third weekend, but it remains to be seen how much time it will take to beat the highest grosser of the year "Kick".
Audiences, especially Shah Rukh's fans, are waiting for "Happy New Year" to beat Salman's "Kick" record as soon as possible, but the new releases may hamper the box office collection of "HNY".
But trade analysts, film exhibitor and distributors are certain that the film would cross the ₹250 crore mark in India in its lifetime run and beat "Kick" as well as Hrithik Roshan's "Krrish 3".
Film exhibitor and distributor Akshaye Rathi predicted that the final business of the film would be over ₹250 crore. But he also said that it's unlikely that the film would beat "Dhoom 3".
"But whether they will actually manage to break the Dhoom 3 record cannot be predicted. They don't have any competition for a week or so," Rathi told The Financial Express.
Meanwhile, the film is all set to beat the first ₹200 crore grossing film "3 Idiots" by its third weekend run. "Happy New Year" had a decent run in second week. The collections were not great during weekdays but due to Muharram and Guru Nanak Jayanti holidays across the country on Tuesday and Thursday, the collection went up.
"HNY" had decent second week, but the main test of the movie is in its third week. This Friday, two movies are releasing "Rang Rasiya" and "The Shaukeens", but both the films are not that popular to affect the box office collection of "Happy New Year".
However, if the reviews of both the films turn out to be positive and if the word of mouth too is in the favour of the two films, then it's likely that the collection of "HNY" would drop drastically in its third week.