Google Pixel: X-factor that makes Nexus successor standout among rivals
Google Pixel: X-factor that makes Nexus successor standout among rivalsGoogle Official Blog

The new Google Pixel series is fully designed and developed by the search engine giant. It boasts top-notch hardware on par with rivals Apple iPhone 7 series, Samsung Galaxy S7 series, LG V20 and Asus Zenfone 3 Deluxe, among others.

What's unique about Google Pixel series?

The X-factor, which makes Google Pixel standout among competitors is the AI (Artificial Intelligence)-based Google Assistant. The Mountain View-based company believes that the computing is moving from mobile-first to AI-first and this will be the differential factor that will make Pixel phone stand out among rivals.

"The last 10 years have been about building a world that is mobile-first, turning our phones into remote controls for our lives. But in the next 10 years, we will shift to a world that is AI-first, a world where computing becomes universally available — be it at home, at work, in the car, or on the go — and interacting with all of these surfaces becomes much more natural and intuitive, and above all, more intelligent," Sundar Pichai, said during the Pixel phone event.

Based on this new principle, the company has built an advanced AI (Artificial Intelligence)-based Google Assistant, which is said more superior to Apple's Siri and Microsoft's Cortana. Owners can interact with their device in two mediums- texting and vocally – with Google Assistant.

Read more: Google Allo: Everything you need to know about Google's AI-based messenger app

In layman terms, Pixel series users can communicate with Google Assistant like a normal one-on-one conversation with another person and can continue the conversation as long as they want.

For instance, users can invoke Google Assistant feature just by saying 'OK Google' and ask for direction to a destination, hail an Uber cab on the go, search nearby restaurant, set alarms and do other stuff in different contexts and situations seamlessly by just talking to it.

Another cool (for some, it may be creepy) aspect of Google Assistant, is that it listens to every conversation you make on the Pixel phone. For instance, if the Pixel user is chatting (via texting) with a friend, about a plan to have lunch later in the day or go to an event sometime in the week. Google Assistant, which is continuously working in the background and would have already searched for hotel reservations or ticket-booking option for that particular show. Users just need to long press the home button, to see those details.

Google Assistant is also intuitive enough to learn the behaviour of the user over time and improve its service.

The company is planning to add more functionalities including online payment with the release of 'Google Actions' update later this year.

Time will tell, how the new Pixel series works out for Google.