On the occasion of the World Mosquito Day, Godrej Consumer Products Limited (GCPL) has launched a nationwide campaign – "Desh Ke Har Kone Se Machharon Ka Safaya".

As part of the campaign, Ravinder Kumar, Mayor of North Delhi Municipal Corporation along with Sunil Kataria, business head - India and SAARC, Godrej Consumer Products Limited flagged off the Godrej Kala HIT Van for it to embark on a 4,000+ km drive from Delhi to Bangalore with the objective of educating people about dengue.

On its way to Bangalore, the HIT Van will cover more than 20 cities and demonstrate how HIT - Track the Bite app can help them be informed and safe from dengue.

There is regular coverage on print and electronic media about vector-borne diseases like malaria and dengue claiming thousands of lives around the globe. Why is it then that people are indifferent to the effects that mosquitoes have?

HIT realised that intense media clutter and cacophony in traditional media channels has made people indifferent even to such critical messages.

The leader in the household insecticide spray market, Kala HIT, thus elevated the significance of its campaign with the launch of the 'TrackTheBite' app – a necessity owing to the vast population that has taken to cellular devices and mobile Internet.

The app is designed to deliver real-time dengue and malaria threat information based on users' locations. "Godrej Consumer Products has always strived to make the lives of consumers brighter and better. Carrying this philosophy forward, on the occasion of World Mosquito Day, Godrej HIT has taken the initiative to create awareness about dengue and malaria by launching the HIT Track the Bite app," said Sunil Kataria.

Amongst other features, users can check threat levels in any part of the country and with the easy share feature of the app, one can alert their family and friends to take necessary action.

In case the recipient does not own a smartphone, HIT Track the Bite app is designed to send alerts through SMS. In addition, the app allows users to report a mosquito infestation in a particular locality.