Ford's yet to be launched compact SUV EcoSport was launched in Hyderabad on Saturday as part of the company's EcoSport Urban Discoveries campaign roadshow.
Hyderabad is the latest city to get the preview of the car. Other cities like Mumbai, Delhi, Bangalore and Chandigarh, Kochi have, Jaipur and Chennai have already seen the soft launch of the EcoSport. The car will be heading to Ahmedabad, Pune and Kolkata in the coming days.
"We are excited to go live with our game changer EcoSport at the EcoSport Urban Hub, as we bring our urban SUV closer to our consumers in Hyderabad," said Joginder Singh, President and Managing Director of Ford India.
The EcoSport, which made its debut in Brazil, Mexico and China, will come to India come with a 1-litre EcoBoost petrol engine that will give 120bhp power, or the 1.5L diesel engine which will offer 90bhp.
The petrol EcoBoost EcoSport is expected to deliver a mileage of 17 kilometres per litre. It was reported that the base model of EcoSport would be priced ₹5.9 - ₹6 lakh and the high-end variants would be priced in the ₹9 lakh bracket. Ford EcoSport SUV packs features like Ford SYNC voice, Emergency Assistance Services, smartphone app technologies, Electronic Stability Program and Hill Launch Assist. The SUV which is likely to be positioned as a compact sub-4 metre SUV will compete with Renault Duster, Mahindra Quanto and Premier Rio.
The company has not confirmed the arrival of the car; however it is speculated come by the end of June.