Ford EcoSport
President and Chief Executive Officer of Ford Motors, Alan Roger Mulally, poses next to the newly-launched EcoSport.Reuters

Ford India is expected to end the wait for its much anticipated EcoSport SUV in the next couple of hours. In what seemed to be a good sign about the launch news of the compact vehicle, Ford dealerships across the country have started receiving EcoSpoprt demo cars to their showroom.

The photographs of a white Ford EcoSport demo car parked at a showroom has hit the web, hinting that Ford India has finally decided to take take the wraps off its soon-to-be launched vehicle. The company has already began accepting bookings for EcoSport earlier this month but is yet to reveal the pricing. Localization is expected to place the vehicle in an affordable and attractive price bracket.

According to latest reports, EcoSport will hit the showrooms on 26 June and the company will begin sales from the first week of July. The vehicle which is expected to come in four trims - Ambiente, Trend, Titanium and Titanium Optional trims, will also have an automatic variant, targeting women buyers in the country.

The EcoSport SUV will be launched in seven colour variants and the interior will come in two colour options - charcoal black + warm neutral gray (offered on all variants except on Titanium (O)) and charcoal black + dark shadow gray (exclusive for the top end Titanium (O) model). The car, which is expected to be priced between ₹5.9 lakh and ₹9 lakh, will be pitted against Renault Duster, Mahindra Quanto and Premier Rio.

The top-end variants are powered by the 1.5-litre petrol engine and will come with six-speed automatic transmission, while the Ambiente and Trend will have the five-speed manual transmission (MT). The base model of the EcoSport Ambient will lack safety features like ABS and airbags, but will have manual air-conditioning, manual rear windows and Bluetooth audio system.

The Trend variant will come with ABS and EBD but will lack airbags. The other features of this variant include steering mounted audio controls, height adjustable drive seat and front and rear power windows. The Titanium variant will have power windows, steering mounted controls, automatic air conditioning system, Microsoft SYNC, 16″ alloys, dual airbags, reverse parking sensors and chrome exteriors.