Force Motors, a Pune-based auto maker, unveiled on Tuesday two new models of its Sports Utility Vehicle (SUV) 'Force One', expanding its passenger vehicle portfolio in the country.
The newly launched variants - EX and SX of Force One, are priced between ₹8.99 lakh and ₹11.99 lakh (ex-showroom price in Delhi). The company which launched its first personal vehicle, Force One, in August 2011 is now looking to cement its position in the market and is expected to a launch a third version of the same SUV in the coming days.
"With this launch we now have multiple offerings with various price points for customers. We will be launching another vehicle by next month and by the year-end, we will be offering products ranging from Rs.6.25 lakh to Rs.11.99 lakh," Force Motors managing director Prasan Firodia told IANS.
The new Force One SX packs a 2.2-litre common rail, 16 valves and a turbo-charged diesel engine which churns out a power of 141Ps. It comes with features like ABS, Electronic Brake force Distribution (EBD), progressive cruise control, steering mounted audio controls, reverse parking sensors and leather seats.
The company has managed to sell over 2,600 units of Force One so far since its launch in the country and aims to sell nearly 2,000 units in the current fiscal. It also hopes to sell 5,000 units of Force One in 2014-15. "We expect the sales to pick up due to our attractive price points, number of offerings and a growing rural market. We expect the sales to grow by 2,000 more vehicles," Firodia said.