According to a Fonearena report, Indian e-commerce site Flipkart has started selling MTV's new sound accessory series of products in India. Named Fashiontronix, the portfolio will feature soundlogic products, including headsets, power banks and different types of speakers.
The Fashiontronix headset product list features low-cost in-ear soundpod and stud earphones while the headphone series features Thump and Boom. The speaker range features Noise, Capsule, Rock and Barrel. The list further extends to Diet series of power banks and Pump fitness bands. The Fashiontronix list of products come in jazzy colours and funky shape and it looks like the manufacturers are trying to focus on the younger generation as their target market.
The products come in the price range of Rs.251 and goes up to Rs.10,999.
Commenting on the launch, Michael Adnani, VP – Retail & Head of Brand Alliances, Flipkart, said, "We are thrilled to introduce the MTV Fashiontronix range as a Flipkart exclusive. MTV India, an iconic youth brand, is well-known for its distinct and cult merchandise and we are confident that the partnership will enable us to create more excitement in the product space for today's youth."
Saugato Bhowmik, Sr VP & Business Head, Viacom 18 Consumer Products, said, "MTV Fashiontronix sound gear and gadgets are a great mix of style, design and price which make them perfect for the youth. So, no more compromise between funky and affordable for the young people out there. They can now enjoy great sound at a great price and look cool while doing it! Online is the way to go for young shoppers today and we're extremely thrilled to have Flipkart – India's leading e-commerce platform as the exclusive partner for MTV Fashiontronix."