Emraan Hashmi starrer "Ek Thi Daayan" has failed to impress audiences overseas in the opening weekend.
The supernatural film jointly produced by Ekta Kapoor and Vishal Bhardwaj had a dull opening weekend at the overseas box office, raking in approximately ₹1.69 crore. It fared well in UAE theatres where it earned ₹94.79 lakh, while at other circuits it had an dull collection.
"#EkThiDaayan *opening weekend* UK £ 30,587 [₹25.14 lacs] ... USA $ 65,857 [₹35.71 lacs] ... UAE $ 1,75,000 [₹94.79 lacs]," trade analyst and film critic Taran Adarsh tweeted.
"#EkThiDaayan *opening weekend* Australia A$ 17,871 [₹9.93 lacs] ... Fiji FJD 9,812 [₹3.01 lacs]," he added.
In India the spine-chilling horror flick has failed to see a rise in collections. The film which was appreciated by critics had a decent opening on Friday, but the collections unexpectedly dropped on the second day.
The film picked up on Sunday but was not up to the mark as expected. One of the reasons why the flick may not picking up at the domestic box office would be the ongoing Indian Premiere League 6 (IPL6). The IPL fever has shadowed the film industry affecting their business especially in India.
"Ek Thi Daayan" also failed to break the opening weekend record of Emraan Hashmi's last horror film "Raaz 3".
The total domestic and overseas collection of "Ek Thi Daayan" is ₹19.76 crore, while the domestic earning of "Raaz 3" was more than ₹35 crore.
Despite the slum in earnings, the film's makers have already earned more than the production cost and the earnings from theatrical runs are bringing them additional profit.
The Kannan Iyer-directed film also features Konkona Sen Sharma, Huma Qureshi and Kalki Koechlin in the lead roles.