A campaign against Shah Rukh Khan's upcoming movie "Dilwale" has reportedly started in Indore. A right-wing organisation — Hind Rashtra Sangathan — has threatened to vandalise all theatres in Indore that screen the film on its 18 December release.

The campaign, titled "Talkies Phodo Abhiyan", has been initiated in protest against Shah Rukh's comment on "rising intolerance" in India.

Posters of the campaign have been installed around the city, in which Shah Rukh has been called "deshdrohi" (traitor). Members of the organisation have been spreading the word in Indore that viewers would be responsible for any violence during the screening of the movie, reports News 18.

Hind Rashtra Sangathan has also asked theatre-owners not to screen "Dilwale", and threatened to vandalise cinema halls if they do not oblige with the request, according to reports.

In an interview, Shah Rukh had said "religious intolerance" would push India backwards, and also extended support to the protest of litterateurs. SRK later claimed he never said India was intolerant.

The movie "Dilwale", featuring Shah Rukh, Kajol, Varun Dhawan and Kriti Sanon, is one of the most awaited and biggest flicks of this year.

Directed by Rohit Shetty, the film is slated to have a box office clash with "Bajirao Mastani", which is releasing on the same day.