Apple's iPhone X as seen on its official website
[Representational Image] Expect iPhone 2018 series design language go a notch up! Jon Ive back as Apple product creative head In Picture: Apple's iPhone X as seen on its official websiteApple

Apple has re-designated Apple Inc. veteran Sir Jonathan Paul "Jony" Ive, to head the company's product design team

In September 2017, Apple celebrated the 10th anniversary of the company's first iPhone with the launch of the commemorative iPhone X (pronounced ten) along with generic iPhone 8 series at the Steve Jobs Theater in the newly inaugurated Apple Park campus.

The new iPhone X received mixed reactions to its design language, while some found it refreshing considering the fact the iPhones for the last three years has been the same, but others felt the notch with camera hardware and fancy FaceID sensor on the top of front panel as odd. Furthermore, most of the apps are yet to be optimised for iPhone X's display and the top notch to offer the full-screen view.

Though the company had no choice, but to compromise the design factor for advanced FaceID, many felt Apple should have put more thought into the making of the iPhone X.

Now, it looks like Apple seems to have listened to the fans, as it has officially brought back Jon Ive to lead the product design team, which in earlier days brought iconic iMac, followed by iPods, iPhones and iPads.

Previously, Ivy was assigned to look after the Apple campus design for the last two years and now Ivy, as the new Apple Chief Design Officer will be focusing to bring the best creative design possible for iPhones, iPads and iPods, among other Apple products.

"With the completion of Apple Park, Apple's design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design," Bloomberg quoted Amy Bessette, a company spokeswoman as saying.

Apple, Jony Ive, Chief Design Officer,
[Representational Image] Expect iPhone 2018 series design language go a notch up! Jon Ive back as Apple product creative head In Picture: Sir Jonathan Paul Ive, senior vice president of industrial design at Apple Inc..Wikipedia via Creative Commons (Marcus Dawes)

The announcement comes a few week after Jony Ive interacted with Wallpaper magazine and claimed that the iPhone X is bit underrated, as the current software doesn't make full use of the device hardware, but assured fans that it will get newer capabilities in the future software update.

It has to be noted, Ivy also oversees software development, which he got assigned after Maps app debacle in 2012 with the release of iOS 6. It was panned by all, as it was half-baked and also led to company's CEO Tim Cook apologising the users and urging them to use third party until they fixed the issues.

Even during his absence (2015-2017), Apple got trolled over bizarre designs of Magic Mouse and the Pencil's battery charging.

Also read: iPhone 8 Plus Review: Bleeding edge Apple mobile with samey design

Now, with Jony Ive at the helm of Apple products design, fans can expect Apple products with creative features.

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