After the box office success of Eros International Media-distributed film "Bajirao Mastani", the spotlight will now be on Balaji Telefilms' "Kya Kool Hain Hum 3" and Pritish Nandy Communications' adult comedy "Mastizaade", along with Akshay Kumar's "Airlift".
Balaji Telefilms (BTL) and Pritish Nandy Communications (PNC) â€” both listed entities â€” would like to see a decent success at the box office, after "Bajirao Mastani" grossed over Rs 359 crore till its fifth weekend worldwide.
The film, starring Ranveer Singh, Priyanka Chopra and Deepika Padukone and directed by Sanjay Leela Bhansali, released on 18 December, the day Shah Rukh Khan's "Dilwale" also released.
In a regulatory filing with the BSE last month, PNC said the Sunny Leone-Tusshar Kapoor-Vir Das-starrer "Mastizaade" will release on 29 January, 2016, with an estimated 2,000 prints by Kumar Mangat's Panorama Studios, which acquired the movie's theatrical rights.
Eros International Media, global distributor for "Bajirao Mastani", grossed much more than the Rs 200-300 crore predicted by brokerage Maybank, as reported by NDTV.
"Dilwale", starring Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon, did better than "Bajirao Mastani", grossing Rs 375 crore worldwide at the box office. The film was distributed by Shah Rukh's production house, Red Chillies Entertainment.
"Kya Kool Hain Hum 3", produced by Ekta Kapoor's BTL, has Tusshar Kapoor, "Bigg Boss 9" contestant Mandana Karimi, Gizele Thakral and Aftab Shivdasani in the lead, and will release on 22 January, 2016.
BTL, which has interests in movies apart from Hindi and regional soaps, had earlier said in its post-second-quarter earnings presentation that movies would be part of its three-pronged strategy to become a media powerhouse in India, the other two being television content and digital business.
"Kya Kool Hain Hum 3" is scheduled to release the same day Akshay Kumar's "Airlift".
Shares of Balaji Telefilms closed at Rs 119.40 on the BSE on Tuesday, up 5.11% from the previous close. In the past six months, the stock has appreciated almost 35%.
PNC shares edged lower on Tuesday to close with a loss of 4.6% at Rs 20.70. The stock has gone up 55% in the past six months.