Mahesh Babu’s ‘Brahmotsavam’ hits rock bottom at US box office on its 2nd Friday. Pictured: Brahmotsavam PosterTwitter/PVPCinema

Telugu movie "Brahmotsavam," starring superstar Mahesh Babu, Samantha, Kajal Aggarwal and Pranitha, is scheduled to be released in a huge number of theatres across the world on May 20.

"Brahmotsavam" is one of the much-hyped and highly-awaited Telugu movies of 2016. The film has made it to the headlines for several good reasons, including the promos that have generated a lot of attention for the film.

Here are the 10 reasons for you to watch the film this weekend: 

1. Colourful family entertainer

"Brahmotsavam" has an interesting story, which is about a young guy, who sets out to reunite his father with his sisters. The movie can be watched together by all the members of a family. The promos of the film show that the movie is very high on emotional quotient. It is going to be a perfect treat for the family audience.

2. Srikanth Addala's script and direction

Director Srikanth Addala has won the heart of the family audience with his amazing work in "Seethamma Vakitlo Sirimalle Chettu." "Brahmotsavam" is the latest family entertainer directed by him. Addala has also written its story and screenplay. Though the film apparently has got an ordinary story, its promos show that the treatment of the subject makes it fresh and interesting.

3. Mahesh Babu's performance

Mahesh Babu has chosen to do family drama film once again after "Srimanthudu" and "Seethamma Vakitlo Sirimalle Chettu." The superstar is seen essaying a never-played-before role in "Brahmotsavam" and his performance will be the main highlight of the movie, according to its promos.

4. Three heroines to romance Mahesh Babu

"Brahmotsavam" has three female lead roles, which have been reprised by the glamorous actresses, Samantha, Kajal Aggarwal and Pranitha. Their acting, glamour and sparkling chemistry with Mahesh Babu will be the attractions of the movie.

5. Ensemble cast of talented artistes

"Brahmotsavam" features an ensemble cast of 20 talented artistes, including Naresh, Sathyaraj, Subhalekha, Jayasudha, Revathi, Saranya, Rao Ramesh, Tanikella Bharani, Sayaji Shinde, Brahmaji and Krishna Bhagavan in supporting roles. The promos have already offered a glimpse of their roles. Their performances are going to be among the big assets of the movie.

6. Soundtracks and background score

Mickey J Meyer has scored the music for the soundtrack, while Mani Sharma has composed the background score for "Brahmotsavam." Mickey's songs, which were released recently, have already won the heart of the audience and increased their expectations. Mani's score will be a big asset in enhancing the effect of the sentimental scenes.

7. Beautiful picturisation and exotic locales

R Rathnavelu of "Enthiran" fame has handled the camera for "Brahmotsavam," which has been shot in exotic locales of Ooty, Varanasi and Udaipur. Its promos show that the film will be a visual treat.

8. Beautiful sets and costumes

Thota Tharani is the art director for "Brahmotsavam" and the promos have offered a glimpse of his brilliants sets, which are going to be one of the big attractions of the movie. The promos show an amazing selection of costumes for Mahesh Babu and others, which makes the movie a colourful viewing experience.

9. Witty dialogues and spectacular choreography

Srikanth Addala has penned the dialogues for "Brahmotsavam" and its trailer hint at witty lines and hilarious interactions between the characters. The video also shows that the choreography of dance sequences is going to be among the highlights of the movie.

10. Realistic viewing experience sans masala ingredients

The trailer shows that Srikanth Addala has tried to give a realistic touch to the story, characterisation and production of "Brahmotsavam." He has tried to stay from using too many commercial ingredients.