'English Vinglish' movie poster
'English Vinglish' movie poster

Sridevi's latest family drama "English Vinglish" has been well received by moviegoers and critics alike, recording upscale business in its very first week. 

Filmmakers and stars invest a lot of time and money in promoting their films in a bid to draw more audiences to the cinemas. Most films fare well at the box office in spite of no grand promotional campaign. Word-of-mouth coupled with an advertising strategy is touted to be quite an effective way to sell a movie, and small-budget movies have often benefited from this. Sridevi's "English Vinglish" is particularly cashing in on this strategy.  

"English Vinglish", which started off on a sluggish note at the box office, is running well across theatres while racking up a decent collection much to the delight of its filmmakers who vested their beliefs and money in making a movie solely based on a good script rather than on masala elements to lure audiences.

The film's box office weekend collection is estimated to be about ₹13.06 crore. According to film critic Taran Adarsh's estimation, the film collected ₹2.5 crore on Friday, ₹4.4 crore on Saturday and ₹6.16 crore on Sunday.

Meanwhile, "OMG Oh My God" is also considered a super hit, given that its second-weekend collection is nearly close to ₹50 crore. Despite being made on a small budget, the film struck gold at the box office window.

The Paresh Rawal and Akshay Kumar starrer collected ₹2.9 crore on Friday, ₹4.2 crore on Saturday and ₹5.4 crore  on Sunday, taking its total collection to ₹49.5 crore, said Adarsh.

Anurag Basu's much-praised "Barfi" hasn't stopped cash registering at the box office, collecting ₹6.5 crore in the fourth weekend. Adarsh estimated that the film's total collection reached ₹112.15 crore, beating this year's "Housefull 2" business.