"Khoobsurat" has taken the lead in its second weekend, while "Daawat-e-Ishq" box office collection has declined in India.
Parineeti Chopra and Aditya Roy Kapur's romantic film "Daawat-e-Ishq" started on a good note, but the film failed to survive at the box office. After a good opening weekend, the collection dropped and it failed to pick up.
Even in the second weekend, the film had a disappointing business by raking in only ₹3.46 crore. To the contrary, Sonam Kapoor's "Khoobsurat" started on a dull note, but it went ahead of "Daawat-e-Ishq" by the end of the second weekend.
On its second Friday, the film minted ₹0.77 crore, Saturday ₹1.18 crore and Sunday ₹1.51 crore, taking its overall 10 days total to ₹23.89 crore.
In its debut week, "Daawat-e-Ishq" minted ₹20.43 crore.
Sonam Kapoor and Fawad Khan starrer "Khoobsurat" had a decent second weekend. Looking at the opening weekend and first week performance, the film performed well in its second weekend.
The film minted ₹6.78 crore in its second weekend, compared to "Daawat-e-Ishq", which fetched in ₹3.46 crore. The film's business showed a growth due to positive word of mouth.
Even for producers, the film has turned out to be a huge success and it earned its production cost of ₹12 crore before completing its first week.
Also, in overseas market, the film fared better than "Daawat-e-Ishq", especially in Pakistani box office where it has created records.
Amrita Pandey, VP and head marketing and distribution, Studios, Disney India, said in a statement that the film is a great family entertainer and hence it's doing well.
"In India, the movie saw a great growth trajectory at the box office as collections doubled from Friday to Monday. What is even more special is the response the movie has garnered in the international markets, especially like UK, Pakistan and North America, reiterating the fact that the appeal of a great story is universal," she said.
"A well planned release strategy and the positive word-of-mouth has propelled the movie even more. The casting and the treatment of the movie also had a very global appeal, with Sonam being an international fashion icon and Fawad's fan following in Pakistan and India, our modern day fairy tale is truly heading towards a happy ending," she added.