Director Kannan Iyer's new film "Ek Thi Daayan" has failed to hit the mark at the international box office.
After having a dull opening weekend and first week, the supernatural film jointly produced by Ekta Kapoor and Vishal Bhardwaj drew poor collections in its second week of running overseas.
"Ek Thi Daayan" collected ₹8.09 lakh (£ 9,647) from 12 screens in the UK, taking the overall total to ₹49.31 lakh (£ 58,443). In Australia, it collected ₹3.53 lakh (A$ 6,307) from seven screens, taking the overall figure to ₹20.80 lakh (A$ 37,083) after the second weekend.
After its release, the horror flick raked in approximately ₹1.69 crore in the first three days. The film had potential to fetch some good money at the box office, but had unexpectedly bombed at both the overseas and the domestic box offices.
The film was expected do well because of its fresh content. Also, it was expected that the lead actors - Emraan Hashmi Huma Qureshi, Konkona Sen Sharma and Kalki Koechlin - would be able to draw more audience attention.
A week after "Ek Thi Daayan" hit the screens, the low budget musical film "Aashiqui 2" was released in India.
The film starring Aditya Roy Kapur and Shraddha Kapoor was not released in overseas key markets such as UK, US, Canada, Australia and New Zealand. In India, the film is doing quite well.
Meanwhile, "Kai Po Che" which was released in February is still running overseas, making it a superhit film.
The theatrical run of films generally ends in the third or fourth week of its release, but "Kai Po Che" is well into its 10th week at the US box office. The total collections of the film in the US stand at ₹6.08 crore. ($1,122,527).