bookmyshow, ticket booking app, cinema app, movie app
Cinema goers watch Dilwale Dulhania Le Jayenge inside a cinema hall in Mumbai December 12, 2014 (representational image).Reuters file

BookMyShow on Wednesday announced that it has successfully rolled out its new in-app messaging feature 'Plan it' to allits users on Android as well as oniOS.

BookMyShowPlan it allows friends and families to interact with each other in real time, suggesting movies, show times, venue options and eventually complete the movie tickets booking- all without having to toggle between BookMyShow and other instant messaging apps or phone calls to arrive at a decision.

Not only this saves users the hassle of coordinating through endless trails of messages across multiple mobile phone windows, the in app messaging feature also simplifies, aids and enhances the movie booking process. With this, BookMyShow has blended social conversations into its app functionality while building on conversational commerce as the backbone.

BookMyShowPlan it automatically allows users to add friends from their phone books and start chatting. They can either initiate private one-on-one conversations or create a group to start discussions on movies. Similar to other popular instant messaging apps, Plan it supports encrypted conversations, multiple conversation threads at a time, lets usersreceive notifications, see when their friends are typing a message or are online and know when a message has been read.

Ravdeep Chawla, Head of Product, BookMyShow, said: "Movie watching in India is more of social affair or experience. With this in mind, we integrated Plan it within the BookMyShow app to address a critical pain point of our user- the hassle to switch between multiple modes of communication while arriving at a movie going decision. BookMyShowPlan it also underlines a strong mobile centric approach. A feature such as this made absolute sense to us since over 75% transactions on BookMyShow happen over mobile."

"Plan it has been conceived, designed and built by the in-house technology team at BookMyShow, keeping the users and their experience and journey on BookMyShow at the core. We are confident that Plan it will result in increased user engagement on our platform while improving and enhancing the overall experience on BookMyShow," added Ravdeep.

All BookMyShow app users need to only update their apps to start using this amazing feature and seamlessly interact with their friends and family while making a movie plan. Existing Plan it users can also introduce this feature to others simply extending an invitation to them throughany of the social sharing platforms including Whatsapp, Facebook, or even through SMS.