Action comedy film "Besharam" has turned out to be a disaster at the domestic box office, scoring ₹55.36 crore from 3600 screens in nine-days.
The film, which stars Pallavi Sharda, Ranbir, Rishi and Neetu Kapoor, even failed to surpass the seven days total of adult comedy "Grand Masti".
"Grand Masti" raked in ₹67 crore in seven days, while "Besharam" has earned a weak ₹55 crore in nine-days.
The first week breakup of the film according to trade analyst Taran Adarsh is: Wednesday ₹21.56 crore, Thursday ₹7.13 crore, Friday ₹5.68 crore, Saturday ₹5.94 crore, Sunday ₹7.38 crore, Monday ₹2.43 crore, Tuesday ₹1.98 crore, Wednesday ₹1.72 crore and Thursday ₹1.54 crore.
"Besharam" was able to pull the crowd on opening day because of national holiday, but poor content and negative word of mouth had forced its business to decline from the second day itself.
The poor box office performance will also reduce the screen count of "Besharam".
"The film is a fiasco. With reduction in shows in Week 2 and a midweek release again next week [BOSS], the business will reduce considerably in Week 2," Taran Adarsh said.
The film had the widest release of 3600 screens in India beating blockbuster film "Chennai Express" record of 3500 screens in India. However, in terms of collection "Besharam" is not even close to the first week collection of "Chennai Express"
However, few trade analysts had said that wide releases don't always assure good box office earnings. A leading distributor on condition of anonymity told The Times of India that "If 'Besharam' is accepted well, yes, then it would definitely make sense to release in so many screens."
