Sriram Raghavan's movie "Badlapur" has witnessed good growth on second day ie on Saturday at the box office centre. The strong word of mouth and slick marketing strategy boosted the box office collection of the film.
The crime drama features Varun Dhawan, Nawazuddin Siddiqui, Divya Dutta, Huma Qureshi, Yami Gautam, Vinay Pathak and Radhika Apte in pivotal roles. The movie was released in just 1,700 screens in India, which is low compared to movies of other Bollywood stars.
Despite that the film opened to great number on first Friday. On second day, the occupancy increased by 25% and it earned ₹8.75 crore. Friday and Saturday's combined box office collection now stands at ₹15.75 crore in India.
"#Badlapur biz witnesses 20% to 25% escalation on Day 2. Fri 7 cr, Sat 8.75 cr. Total: ₹ 15.75 cr. India biz. Superb," trade analyst Taran Adarsh tweeted.
The overseas box office report of the film is also impressive, especially in the Gulf region. On first day it accumulated ₹84 lakh, but on second day the business went up and it minted ₹1.19 crore.
"#Badlapur UAE - GCC: Thu + Fri total: AED 1.2 million [₹ 2.03 cr]. Excellent growth in biz on Day 2," Adarsh tweeted.
"#Badlapur - UAE & GCC [revised total]: Thu AED 500,000 [₹ 84.74 lacs]. Very good!"
From overseas box office, the film has accumulated total ₹2.64 crore. From US-Canada box office, "Badlaour" minted ₹45 lakh on first day, UK-Ireland ₹12 lakh in one day, Australia ₹4 lakh on first day and UAE-GCC ₹2.03 crore in two days, according to Bollywood Hungama.
The film is set to recover its production cost by opening weekend total. The budget amount of "Badlapur" is ₹25 crore including print and advertising cost and the makers have so far accumulated ₹18.39 crore (domestic and overseas total).
The makers of "Badlapur" will earn the remaining money by Sunday's collection.
"It is being said that the film has cost Rs. 50 crores to the makers (Eros and Dinesh Vijan). This is sheer nonsense and doesn't carry any basis whatsoever. The film has been made at around Rs. 16 crores with Rs. 9 crores set aside for P&A (Print and Advertising). This comes to around Rs. 25 crores, which is just perfect for a film like Badlapur which is commercial in its own way," a well-placed source informed Bollywood Hungama.
