Hollywood film "Avengers: Age Of Ultron", which is set to release in Telugu on 24 April, will take a toll on the collection of new releases "Dochay", "Kai Raja Kai" and old releases "Ok Bangaram", "S/o Satymurthy" at the Andhra Pradesh and Telangana (AP&T) box office.
Written and directed by Joss Whedon, "Avengers: Age Of Ultron" is a superhero film based on the Marvel Comics superhero. The movie is the sequel to 2012's "The Avengers."
Tony Stark jumpstarts a dormant peacekeeping program called Ultron, which is a self-aware, self-teaching artificial intelligence. But things go haywire, when Ultron decides to eradicate humans from Earth. How the Avengers work together to defeat Ultron forms the crux of the sequel.
"Avengers: Age Of Ultron" features an ensemble cast of Robert Downey Jr, Chris Hemsworth, Mark Ruffalo, Chris Evans, Scarlett Johansson, Jeremy Renner, Don Cheadle, Aaron Taylor-Johnson and other popular Hollywood actors. Launched in February 2014 in South Africa, the film has been shot in Surrey, Italy, South Korea, Bangladesh, New York and England.
The promos raised the expectations of the viewers and the movie is slated to hit screens this Friday. The makers of the film have planned to release it in different regional languages in India. The movie is dubbed in Telugu and will be released in a large number of cinema halls in Andhra Pradesh and Telangana, which have become potential markets for Hollywood films in recent years.
Recent Hollywood film "Fast And Furious 7", which released in Telugu in a large number of screens in these states, affected the business of Telugu films such as "Rey" and "Jil", which also hit theatres on the same day.
Trade Pandits in film nagar predict that the new Hollywood release "Avengers: Age Of Ultron" will clash with "Kai Raja Kai" and "Dochay", which are slated to release in theatres on 23 and 24 April respectively. The movie will also take a toll on the collection of one-week-old "OK Bangaram" and two-week-old "S/o Satyamurthy", which are doing very good business at the AP&T box office.
