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Iconic bike maker Harley-Davidson on Wednesday announced the official launch of its Street 750 in the country.

The company launched the much awaited Street 750 at the 12th edition of the Delhi Auto Expo. Priced at INR4.1 lakh (ex-showroom Delhi), the new street 750 motorcycle will go on sale in the country from March. The booking for the latest motorcycle will commence from 1March, said the company.

The bike will be marketed in India through the company's 13 dealerships - New Delhi, Chandigarh, Mumbai, Hyderabad, Bangalore, Chennai, Kochi, Kolkata, Ahmedabad, Indore, Pune, Goa and Jaipur.

"Priced at Rs. 4.1 lakh ex-showroom Delhi, the new Street 750 opens the doors for a much wider base of motorcycle enthusiasts, making Harley-Davidson more accessible to a new generation of urban young adults," PTI quoted Anoop Prakash, managing director, Harley-Davidson India.

The bike, which targets the urban youth comes with a liquid-cooled, V-twin Revolution X engine and features six-speed transmission. Harley that has been sailing in India since 2009 has 13 models in its India line-up now, including the new cruiser.

"We believe the new Street 750 will excite a new segment of urban riders in India who will appreciate the attention to detail and opportunity to experience the Harley-Davidson lifestyle at an accessible price point. We will continue to adopt and invest in strategies that make our products and ownership experience accessible to more enthusiasts and customers in India," Prakash added.