Taiwanese consumer electronics major Asus is gearing up to launch its camera-centric phone in India later this month.

"After setting new benchmarks in digital imaging with its feature-laden ZenFone range, ASUS is gearing up to reinvent smartphone photography. Scheduled to hit the Indian market later this month, the new addition to ASUS' expanding smartphone range, the imaging-masterpiece will truly enable the users to 'See The World Up Close'!," said the company.

Asus directly has not named any specific device, but the mention of the 'imaging-masterpiece' gives a hint that the company is ready to launch the much awaited Zenfone Zoom in January.

Just yesterday, the company while attending the CES (Consumer Electronics Show) 2016, Las Vegas confirmed the release of the Zenfone Zoom in USA for mid-January.

For the uninitiated, Zenfone Zoom was first showcased exactly a year ago at CES 2015, Las Vegas. Back then, it was expected to be released in Q2, 2015, but the launch was delayed for reasons best known to the company. Last month, Asus finally released the Zenfone Zoom in Taiwan and it is now gradually starting to hit other markets too. 

As the name suggests, the main USP of Zenfone Zoom is its state-of-art camera technology. It boasts feature-rich 13MP camera with an OIS (Optical Image Stabilisation), 3X optical zoom, 10-element lens that can add 12X digital zoom for finer close-up details. It also features the laser auto-focus technology for super fast focus (less than 0.03 second) and proprietary PixelMaster v2.0 camera application. 

Zenfone Zoom reportedly comes in two storage models -- 64GB and 128GB -- with different CPUs. The former houses a 2.3GHz Intel Atom Z3580 quad-core SoC (System on Chip), whereas the latter features 2.5GHz Intel Atom Z3590 quad-core processor. Rest of the specifications of the both the devices remain the same.

They sport 5.5-inch full HD display and run on the Android Lollipop OS backed by LPDDR3 4GB RAM, 5MP front-camera and 3000 mAh battery.

Key features of Asus Zenfone Zoom:

Model Asus Zenfone Zoom (ZX551ML)
Display 5.5-inch full HD (1920x1080p) display with Gorilla Glass 4 shield
  • Pixel density: 403 ppi (pixels per inch)
OS Android 5.0 Lollipop with ZenUI
  • 64GB model: 2.3GHz Intel Atom Z3580 quad-core
  • 128GB model: 2.5GHz Intel Atom Z3590 quad-core
Storage 64GB/128GB (+ 128 via microSD card)
  • Main:  13.0-megapixel camera with dual-tone LED flash, OIS (Optical Image Stabilization), 3X optical zoom, 10-element Hoya lens , f/2.7 to f/4.8-aperture
  • Front: 5.0-megapixel wide-angle camera
Battery 3000 mAh
Network 4G-LTE
Add-ons Single-SIM slot, Bluetooth v4.0, Wi-Fi (802.11 b/g/n/ac), micro-USB port,
Dimensions 158.9 x 78.84 x 5 ~ 11.95 mm
Weight 185 g
Colours Black and White
  • 64GB: TWD 13,990 (around $427/€403/ Rs. 28426)
  • 128GB: TWD 15,990 (around $489/€460/ Rs. 32490)