Apple's new campaign is all about health data privacy
Apple's campaign about health data privacyApple

As the world marked Safer Internet Day, tech giant Apple reaffirmed its commitment to fostering a safer digital environment for families. The company is leveraging its innovative technology to design features that empower parents and guardians to monitor and control their children's use of Apple devices. Apple's approach to internet safety is multifaceted, encompassing a range of features designed to give parents control and peace of mind.

One such feature is App Limits, which allows users to group individual apps, websites, and even entire categories under a single, manageable limit. This means parents can set time limits for specific groups of apps and websites, such as games or their children's favorite streaming platforms. When the set time limit is reached, the child receives a notification, allowing them to save their progress or request additional time.

Another feature, Screen Time, provides users with a comprehensive understanding of how they and their children spend time on their devices. It offers weekly reports and specific app usage insights, enabling parents to set daily time limits for specific apps and websites. Parents can also create exceptions for certain apps, like educational ones or Messages, and children can request additional time for approval.

Apple's advanced features for parental control

Downtime is another feature that allows users to set specific times, like bedtime, when apps and notifications are blocked. Users can choose which apps are accessible or off-limits during this period. Communication Limits, on the other hand, let parents control who their children can communicate with throughout the day and during downtime.

Apple's Communication Safety feature is designed to detect sensitive images or videos that children might receive or attempt to send via Messages, Airdrop, FaceTime messages, Contact Posters in the Phone app, and Photos. If it detects content that might contain nudity, it warns the child, provides options to stay safe, and offers helpful resources.

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Apple Group FaceTime feature is shown in the imageApple Press Kit

Parents can also use Restrictions to prevent their children from installing new apps and making in-app purchases. They can limit adult content or only allow access to websites they select. iCloud Private Relay, another feature, protects user privacy when browsing the web in Safari. It ensures that no single party, including Apple, can see both the user's identity and the sites they're visiting.

Apple's commitment to online safety

These features are part of Apple's broader commitment to online safety, as highlighted in recent news articles. For instance, an article titled "Safer Internet Day 2024: How Apple Devices Ensure Online Safety" emphasizes Apple's goal to empower families and ensure their safety. It highlights features like Screen Time, Downtime, App Limits, Communication Limits, and Communication Safety, all designed to keep children safe online.

Another article, "How does Apple make its devices safe for families?" reiterates the benefits of App Limits, Downtime, and Communication Limits. It emphasizes how these features allow parents to manage their children's digital activities effectively.

However, despite these safety measures, a report titled "Only a third of parents put safeguards on their children's device" highlights the need for more parental involvement in children's online activities. The report underscores the importance of social media platforms adopting better content moderation policies to protect children.

In conclusion, Apple's commitment to creating a safer digital environment for families is evident in its innovative features. As the digital landscape continues to evolve, it is crucial for tech companies to prioritize online safety and empower parents with the tools they need to protect their children. Apple's approach serves as a model for other tech companies to follow, ensuring a safer internet for all users.


  1. Apple is leveraging technology to enhance internet safety, with features like App Limits and Screen Time.
  2. App Limits allows parents to set time limits on specific apps and websites, while Screen Time provides usage insights.
  3. Downtime and Communication Limits give parents control over app accessibility and communication.
  4. The Communication Safety feature detects sensitive content, and Restrictions prevent new app installations and limit adult content.
  5. These features are part of Apple's commitment to online safety, serving as a model for other tech companies.