Creators, take note. Apple has unveiled Apple Creator Studio, a new subscription bundle of professional creative apps that directly positions the company against Adobe's Creative Cloud — and at a price point that could significantly disrupt the creator software market, especially in India.
Priced at Rs 399 per month or Rs 3,999 per year, Apple Creator Studio bundles together Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, MainStage, and premium intelligent features across Keynote, Pages, Numbers, and Freeform. By comparison, Adobe's Creative Cloud All Apps plan in India costs several times more annually, making Apple's move one of its most aggressive plays yet in the professional creator space.
What Apple is offering for the price?
For Rs 399 a month, Apple Creator Studio gives subscribers access to tools that traditionally required large one-time purchases or were spread across multiple apps.
The bundle includes:
- Final Cut Pro for video editing on Mac and iPad
- Logic Pro for music production on Mac and iPad
- Pixelmator Pro, now available on iPad for the first time
- Motion and Compressor for motion graphics and delivery workflows
- MainStage for live music performance
- Premium templates, intelligent features, and content across Keynote, Pages, Numbers, and Freeform
Apple is also leaning heavily into on-device AI features, such as transcript-based video search, beat detection for editing to music, automatic montage creation, AI-assisted chord detection, and intelligent image upscaling—all while emphasising privacy by keeping much of the processing on the device.
The subscription works across Mac, iPad, and iPhone and supports Family Sharing for up to six users, further lowering the effective per-user cost.
How this compares with Adobe?
Adobe's Creative Cloud remains the industry standard for cross-platform creative work, particularly for Photoshop, After Effects, Illustrator, and Premiere Pro. However, it comes at a significantly higher cost and is cloud-centric by design.
Apple takes a different approach. It focuses on native performance, optimised for Apple silicon, targets video creators, musicians, YouTubers, podcasters, and students rather than traditional design agencies and avoids cloud lock-in, positioning privacy and offline performance as advantages.
While Adobe offers deeper tools for graphic design and VFX-heavy workflows, Apple Creator Studio undercuts it sharply on price while covering a broad range of modern creator needs—especially video, music, and social-first content.
At Rs 3,999 per year, Apple's bundle costs less than what many creators currently pay monthly for Adobe subscriptions.
Flexible alternative to subscriptions
Apple is also keeping a door open for users who prefer ownership. Creators can still buy one-time licences on Mac for individual apps such as:
- Final Cut Pro (Rs 29,900)
- Logic Pro (Rs 19,900)
- Pixelmator Pro (Rs 999)
This dual model—subscription for flexibility, purchase for permanence—contrasts with Adobe's subscription-only strategy and may appeal to professionals wary of long-term recurring costs.
