World's largest online retailer Amazon launched its Kindle stores in India through a tie-up with Indian electronics retailer Croma on Wednesday.
The company has also the availability of its popular e-reader device at a price of ₹6,999 for Indian consumers. The latest version of Amazon Kindle e-reader will be available exclusively at all Croma outlets and shipment facilities can be availed through Amazon.com.
"We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR," said Ajit Joshi, CEO and Managing Director of Croma.
Amazon announced that Kindle store India will offer over one million titles with the largest collection of best sellers as well as book titles at the lowest prices. The newly launched store would also make it easy for readers to download books of national and international authors. It would offer books for a cheaper price as readers are not required to pay for currency conversion or shipment charges.
The company also announced the launch of Kindle Direct Publishing (KDP) for Indian authors to publish their books and to make them available to Kindle customers in India and across the world through both Kindle devices and free Kindle reading apps.
Amazon Kindle, which is now in its fourth generation, gives users a unique platform to download, read and browse eBooks. Prices of the books available in Kindle stores may come cheaper than the books available in other online stores.