Megastar Chiranjeevi is attending the audio celebration function of stylish star Allu Arjun's "Sarrainodu" (Sarainodu), which is live streamed on YouTube. (click the above video to see it live)

The audio lunch event is a part of promotional activities of movies in Tollywood. But the makers could not hold a music release function for "Sarrainodu," as they were denied permission over the security issues. Hence, they released its audio album directly in to the market April 1 and a couple of its songs have become chartbusters. The producers are holding a pre-release function to celebrate its success.

The producers have shelled out Rs 1 crore on the arrangements for the audio celebration event of "Sarrainodu," which is expected to be the biggest filmy event in Andra Pradesh in 2016. Mega family PRO G Sriniwasa Kumar tweeted, "#SarrainoduAudio getting superb response Pre Release event wth 1cr at Vizag on 10th Print media 2day @alluarjun."

Allu Aravind held a press conference at Dolphin Hotel in Vizag April 3 and AP Minister Ghanta Srinivasa Rao was present on the occasion. Addressing the media, the producer said that the audio celebration function of "Sarrainodu" would be the first ever biggest filmy event in the new Telugu state. It would be attended by Chiranjeevi, Allu Arjun, Rakul Preet Singh, Catherine Tresa and musician Thaman Sivakumar.

The audio celebration of "Sarrainodu" is held at the RK beach in Vizag at 5.30 p.m. April 10 (Sunday). The makers have already set up massive hoardings welcoming chief guest Chiranjeevi and Allu Arjun everywhere in the city. Ghanta Srinivasa said that this event would become a stepping stone for the growth of the Telugu film industry in new state.

"Sarrainodu" is set to be released in theatres April 22 and its trailer is launched at its audio celebration event, which is aired live on some Telugu TV channels. G Sriniwasa Kumar tweeted, "Theatrical Trailer of @alluarjun #Sarrainodu ll be out in audio celebrations On 10th Eve." He added, "@TV9Telugu @ntvtelugu @GeminiMovies LIVE telecasting #Sarrainodu audio celebrations tomorrow evening also web telecast."