LeEco logo
[Representational Image] After Xiaomi, LeEco forays into US market with a bang; launches Le Pro 3, S3 series In Picture: LeEco logoIBtimes India/Sami Khan

Earlier in the month Xiaomi entered the US market and now another Chinese technology major LeEco, formerly known as LeTV, has set foot in America.

That said, LeEco's debut is more riveting compared to its Chinese peer, as Xiaomi just launched a $69 4K MI Box TV set-top box.

Also read: LG V20 up for pre-order in US via T-Mobile; full retail price revealed

LeEco hosted a lavish event in San Francisco, showcasing all its latest products including flagship phones (Le Pro 3 & S3), smart LED TVs, exclusive TV Media content subscription service, Android-powered smart bicycle Super Bike and self-driving electric car LeSEE Pro.

Among all LeEco products showcased, only smartphones and smart TVs are up for sale on company's official e-store, LeMall.com.

LeEco Le Pro 3 sports a 5.5-inch, full-HD display, Qualcomm Snapdragon 821 SoC, 4GB RAM, 64GB storage, 16MP primary camera, 8MP snapper and a 4070mAh battery. The cameras include a 16-megapixel shooter on the back and a 8-megapixel sensor on the front. It will be available in gray and gold trim options for $399 (approx. €364/Rs. 26,605).

After Xiaomi, LeEco forays into US market with a bang; launches Le Pro 3, S3 seriesLeEco Global via Twitter

On the other hand, the Le S3 flaunts a 5.5-inch full-HD display and comes with Snapdragon 652 CPU, 3GB RAM, 32GB storage, 16MP snapper and 8MP front camera. It will come in gold, gray and rose gold colour options for $249 (around €227/Rs. 16,597).

As a promotional offer, the company is providing 3 months media content subscription for free.

As far as LeEco TVs are concerned, the company has launched three models -- Super4 X43 Pro ( $649), Super4 X55 ($890) and the Super4 X65 ($1,399). LeEco also showcased a massive 85-inch 4K Ultra HD TV uMax with 1.7GHz MStar 6A938 quad core processor( Cortex A72 core x 2 + Cortex A53 core x 2), 4GB RAM and 64GB internal storage (eMMC v5.1). It costs $3,999.

The price and release details other gadgets including LeEco VR headsets, Super Bike and LeSEE Pro car are still under wraps.

Watch this space for more updates.