Aishwarya Rai Bachchan's "Jazbaa" will be released on a grand scale worldwide on 9 October. Apart from releasing in the home country, "Jazbaa" will also hit screens in over 40 countries.
The action thriller will also be released in Pakistan in more than 50 screens. This year, several films faced problems during their release in Pakistan. Salman Khan's "Bajrangi Bhaijaan" was surrounded by controversies before its release, while Saif Ali Khan's "Phantom" was banned in Pakistan.
But the makers of "Jazbaa" have planned out the release of Aishwarya Rai's film in the neighbouring country.
"From day one, the makers ofJazbaa (Zee Studios) were clear that Pakistan was a territory they had to explore. It doesn't have anything to warrant any kind of argument, resistance or protest against it. It is a dramatic thriller and there is no controversial content whatsoever in there, that would have been influenced by the political relationship between the two countries. It is a pure and simple business decision for distributors in Pakistan and producers in India. Period," DNA quoted a source as saying.
Apparently, the rights of "Jazbaa" have been acquired by Jang Group, one of Pakistan's largest media conglomerates, reports the daily.
"Aishwarya Rai Bachchan has a huge fan following in Pakistan and with Jazbaa bringing her back in action, it was quite rudimentary to have her arrival announced in style. As for Irrfan, he is a global star today. When other countries are accepting him with open arms, there was no reason why Pakistan won't do the same," a trade observer adds.
"Jazbaa" directed by Sanjay Gupta features Aishwarya Rai, Irrfan Khan, Jackie Shroff and Shabana Azmi in pivotal roles.