Vodafone India will offer its subscribers free access to the micro-blogging site Twitter for three months.
The telecom operator has teamed up with Twitter to penetrate mobile Internet user base in India.
Both post-paid and pre-paid subscribers can enjoy tweeting without any 2G data charges for three months. However, Blackberry smartphone users cannot access the Twitter scheme.
The scheme in turn is speculated to attract data charges as the user is expected to get hooked on to Twitter or the Android app.
"Vodafone India has always been at the forefront of providing innovative and user-friendly mobile internet experience for its customers in India. Our partnership with Twitter and this offering is yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy," Vodafone India chief commercial officer Vivek Mathur told Afaqs!
All Vodafone subscribers need to set the APN to 'www' in their data setting section of the phone to get free access.
It has been months since telecom operators, including Airtel, Vodafone and Reliance, have launched a price war in their data services. Airtel slashed 2G prices by 90 percent and Vodafone cut down on its 2G data prices by 80 percent. Idea and Reliance followed with similar schemes to gain subscribers.
The social networking site has not partnered with a telecom company for the first time. In fact, Reliance beat Vodafone in the three month initiative. In March, RCom came out with the 'Reliance Twitter Access Pack', where it offered free Twitter access to GSM customers.
However, Vodafone India is the first to bring out 'Twitter for Android app' to the market.