American utility vehicle specialist Jeep has released a TVC of the 2017 Compass SUV. The one-minute video targets millennial buyers and it prompts them to 'Recalculate' their way of life to make it more exciting.
Also read: India-spec Jeep Compass SUV: A closer look
The video has been released with description: "The journey of life can move in many directions. Each a new discovery, a new emotion, a new realization of the world and of ourselves. With the all new 2017 Compass to guide you, you can follow them all." The video shows issues of new generation such as boring office jobs to unplanned pregnancies, while it interweaves Compass' ability to circumnavigate whatever life throws at you.
The goal of the ad spot was to "establish global relevance" for the new compact crossover, said Jeep's Chief Marketing Officer, Olivier Francois reports Motor1.
Watch TVC here
The Jeep is slated for India launch in August. The Compass is expected to be a volume driver for not only Jeep India but also for the parent company FCA India. The Compass will be manufactured in FCA's Ranjangaon plant in Maharashtra.
The 2017 Compass features an unmistakable Jeep design, highlighted with the signature seven-slot grille finished in gloss black. The headlamp bezels of the Compass feature a black outline and a clamshell hood with a double break line and centre bulge. The SUV also gets a contrasting roof colour that gives it a floating effect.
On the inside, the upper part of the centre control will boast of a 7-inch infotainment system, which supports navigation, Google Android Auto and Apple Car Play. The dashboard will get a dual-tone treatment and Terrain Select dial.
The Compass in India will be offered in two engine options -- a 2.0-litre MultiJet diesel and a 1.4-litre MultiAir turbo petrol. The diesel mill will develop 170hp and 350Nm of torque mated to a six-speed manual transmission. On the other hand, the petrol mill will belt out 160hp. Both versions will also come with 4x2 and 4x4 options. A six-speed manual and a seven-speed dual-clutch automatic will be offered with the petrol mill. Jeep Compass is expected to be priced from Rs 18 lakh to Rs 25 lakh, ex-showroom.