Apple is participating in Red's AIDS awareness and fund-gathering move by getting games on its app store to turn Red for the period on November 30 to December 6.
Twenty games have agreed to participate in RED — a non-profit began by U2 lead singer and activist Paul Hewson (Bono) and Bobby Shriver in 2005 — campaign in 2016. The products bought from the RED games will give 50 percent of the proceeds to the Global Fund —a 21st century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics.
The proceeds go to helping HIV affected people in Ghana, Rwanda, Lesotho, South Africa, Swaziland, Tanzania, Zambia and Kenya.
"When we thought about 10 years with Red, we thought okay, 'Apple's got to light up Red all the way across [our platforms]," said Lisa Jackson, Apple's vice-president of environment policy and social initiatives in an interview with MobileSyrup.
World AIDS Day is observed on December 1.
The games that are participating are:
- Angry Birds 2, you can purchase the (GEM PILE)RED from the in-game shop. In addition to the (GEM PILE)RED, there is a special spell, and a set of custom superhero masks that you can use in the game through December 6. (Rovio)
- Angry Birds POP!, you can purchase a special bundle, (BUNDLE)RED from the in-game shop. In addition to the (BUNDLE)RED, there is also a special character, and a (RED)-themed community challenge you can take part in. (Rovio)
- Best Fiends, you can purchase the game's red Fiends, including a brand new hero, the SUPER RARE FIEND Bam, with all proceeds going directly to (RED)'s fight against AIDS. (Seriously)
- Best Friends Forever, you can purchase the special Slap Damage boost or the unique (FOREVER)RED Bundle in-game, which includes a unique Souvenir, (THE RED HERO!), a special 2x damage bonus to all red Fiends, and limited-edition Stickers with all proceeds going to the fight against AIDS. (Seriously)
- Boom Beach, you can purchase the (PILE OF DIAMONDS)RED and you will earn a special decorative Golden Medic statue to watch over your base for a limited time. (Supercell)
- In Candy Crush Jelly Saga's exclusive (TREASURES)RED event, you can battle bosses and steal treasures for a limited time while also picking up the (MARVELOUS MIX)RED bundle that includes boosters. (King)
- When playing Clash Royale, you can purchase the (HERO PACK)RED which will give you a (POUCH OF GEMS) RED and a limited time red King tower! You can also continue to purchase the (POUCH OF GEMS)RED. (Supercell)
- In Clash of Clans, you can purchase the (HERO PACK)RED and earn a Mighty Hero statue and for a limited time a red shoulder armor for the Barbarian King. You can also purchase the (PILE OF GEMS)RED. (Supercell)
- In CSR2, you can purchase a unique rare car, the Bugatti Chiron, which has been specially created for CSR 2 and (RED) by the design team at Bugatti. This very special Tier 5 car is one of the fastest cars in the game and owning one gives racers access to a variety of (RED) race events with rare prizes. You can also receive a daily, free crate containing Bugatti fusion parts and rewards. (Zynga)
- Episodeis unveiling brand new Games for (RED) Demi Lovato and Mean Girls stories that include special (PRODUCT)RED outfits. (Pocket Gems)
- In Farm Heroes Saga you can match Cropsies, and fireworks will fly during the game's exclusive (FIREWORKS)RED event for a limited time. Purchase (HUNTER'S PACK)RED for gold bars to help you progress. (King)
- In FarmVille: Tropic Escape, you can purchase three different premium Hero packages, including the (GEMS)RED Bundle, (LIFEGUARD)RED bundle and the (PARROT)RED bundle, which also unlock exclusive tropical-themed decorations and rewards. (Zynga)
- In FIFA Mobile, you can purchase the (ASSIST PACK)RED to unlock limited-edition items. You will also receive higher value players with this special pack including 4 Gold and 2 Silver or better players. In addition, you will get an exclusive (EA SPORTS)RED kit and ball to use in-game, along with the new (PROFILE LOGO)RED to show off their participation in Games for (RED). (EA)
- In Hay Day, you can purchase the (BAG OF DIAMONDS)RED and you will earn a special decorative Mr. Wicker statue including the ability to decorate your Roadside Shop with an exclusive RED theme. You can also continue to purchase the (BAG OF DIAMONDS)RED, to place more Mr. Wicker statues on your farm. (Supercell)
- When you purchase the (POWER PACK)RED in MARVEL Contest of Champions, you will receive 3-Star Daredevil (Classic), 3-Star Elektra, 2x Tier 5 Skill ISO-8 and a (POWER PACK)RED TICKET to access a special quest from MARVEL Contest of Champions. (Kabam)
- You can purchase the (SUPER BUNDLE)RED in Plants vs. Zombies Heroes containing rare cards with a collection of red teammates and premium cards from the game, including exclusive access to Plants vs. Zombies 2 favorite character, Red Stinger. You can even join forces with Plant Hero Rose and explore exciting new Games for (RED) missions and quests to earn rewards.(EA)
- In PewDiePie's Tuber Simulator, you can purchase a pack of exclusive items that will allow you to decorate your in-game room and help get more votes in our events! (Outerminds)
- In SimCity BuildIt, you purchase the new (SIMCASH)RED Pack, earn the right to vote on the new bridge type and get exclusive Games for (RED) Collection buildings for your city. This collection includes the limited-edition (HANGAR)RED, (BALLOON PARK)RED, (HELIPORT)RED and more. Plus, discover a new quest to earn a one-of-a-kind Park. (EA)
- War Dragons is turning the skies red with an all-new dragon, Raetrix, as well as animated hero avatars. (Pocket Gems)
- In YAHTZEE With Buddies, you can purchase the (PACK)RED, play in YAHTZEE with Buddies' (HERO TOWER)RED Dice Master Showdown, or participate in the (COMMUNITY)RED event to join with the rest of the community to earn exclusive prizes such as the (HEARTFELT)RED Custom Dice set. (Scopely)